Having studied at UWE, BA Graphic Design Course. It is more than just your creative personality coming out, one thing that it really shines light on is the idea that you have to come up with a method, research it and apply all of your knowledge surrounding it. When I first started at UWE, my notebook was the first thing that the lecturers pointed out in front of everyone - I was shy and scared to say it was mine (Have I really started on the wrong side!).
A Quote that I take with all of my briefs, from personal to client. "But I find for myself, without exception, the more I deal with the work as something that is my own, as something that is personal, the more successful that it is"
- Marian Bantjes.